While working at Craate Creative, I built Pruijn’s brand from the ground up, crafting a strong visual identity with rigid rules to keep the brand consistent on all mediums. Additionally, I designed a website that introduced a new way to shop, focusing on bulk discounted bundles rather than individual items. To support their launch, I also created a series of social media posts to help establish their presence and introduce the brand to their audience.
Challenge
The client came to us requesting that we crate a logo and brand guide for a new business casual fashion brand. In addition, they wanted a website with a specific function that allowed the user to buy multiple items in a “wardrobe” at once and check them out as one discounted item.
Results
After a few meetings understanding the clients vision we finalised a primary and secondary logo and began working on a brand guideline document to ensure the branding remains consistent on all channels long after we part ways with the client. I then began work Creating designs for the website, specifically focusing on keeping the photography front and centre and allowing the aforementioned “wardrobe” checkout method.
Branding
The branding for Pruijn was clean and minimal, reflective of the basics approach the brand was taking to the fashion industry. Additionally the secondary logo, while a matrix of 'P's is also indicative of a bundle, which was the primary focus for this e-commerce sites retail experience.
I was tasked with a few other design tasks while working for Pruijn, these included:
Branding
Brand guide
Clothing tags
Hang tags
Email Receipts
Website
The website was extremely enjoyable to design as due to the target demographic and use case it required us to work backwards from the mobile version. Additionally, it’s focus on an alternate shopping method, with users being encouraged to buy bundles rather than individual items posed a great design challenge that was enjoyable to solve.
Socials
When designing assets for the social media launch it was important to maintain a clean appearance and keep the most predominantly photos in order to maintain the same look and feel we have created on the website. Additionally, I used short sentences to try and evoke a reaction from the viewer, either compelling them to comment, share, or go to the website.
