While working at Craate Creative, I elevated Barbarian’s brand presence by defining its visual style and then designed and developed a website that would act as a place to store these new rules as well as other product information for brand distributors, both new and old.
Challenge
The client came to us requesting that we create brand guidelines for his existing brand, as well as expand what was already there so that distributors would have the necessary guidance to keep branding consistent everywhere. We were also tasked with creating a website that would act as a go-between for our client and their distributors, giving them a place to access all the product info, brand rules, and new content to use for marketing material.
Results
With a quick turnaround of less than 3 days I put together a comprehensive brand guidelines document both in English and Spanish for his distributors in Australia and Puerto Rico. I then created a product catalogue to help with pitches to future distribution partners.
The website was designed and developed by me over the next 3 weeks and surpassed client expectations. Allowing us to continue a retainer with the client to create future ad campaigns and run their social media accounts.
General Design
For Barberian, a premium haircare brand, I designed a complete brand identity system built to scale across distributors, retail partners, and marketing channels. The core focus was creating a clear, consistent brand toolkit that allowed external partners to confidently represent the brand while maintaining a strong, cohesive visual presence.
Key deliverables
Full brand guide and toolkit designed for distributor and retail use
A5 luxury product catalogue printed on thick card stock for distributor pitch meetings
Pitch presentations created for wholesale and distribution partners
Magazine ads, posters, and billboards for the brand launch across salons in Puerto Rico
Custom icon pack for consistent use across packaging, marketing, and distributor materials
Retouched and refined product photography for use across website, Instagram, and marketing campaigns
Scalable visual system ensuring brand consistency across third-party distributors such as major retailers
Website
The Barberian website was designed as a central hub for the brand and its distributors, rather than a direct-to-consumer store. It showcases the full product range for wholesale and retail partners, while also giving existing distributors a place to access updated brand information and downloadable marketing assets.
The design closely follows the established black, white, and beige brand palette, ensuring the website feels consistent with Barberian across packaging, print, and advertising.
Key features
Product showcase pages designed for distributor and retail pitches, not direct sales
Secure distributor resource area for downloading updated marketing assets, interviews, imagery, and campaign content
Blog and editorial section to support content reuse and brand storytelling
Stockist directory kept up to date to build brand credibility and retail presence
Visual design aligned tightly with the brand’s black, white, and beige palette
Socials
The social media campaign was built around customer testimonials presented in a documentary-style format. While I wasn’t involved in producing the video content itself, I was responsible for sourcing and shaping the visual assets used across Instagram. With a limited set of photography and video stills, I reworked and styled the content to better align with the brand and extend the life of each asset.
