Barberian

Barberian

While working at Craate Creative, I elevated Barbarian’s brand presence by defining its visual style and then designed and developed a website that would act as a place to store these new rules as well as other product information for brand distributors, both new and old.

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Challenge

The client came to us requesting that we create brand guidelines for his existing brand, as well as expand what was already there so that distributors would have the necessary guidance to keep branding consistent everywhere. We were also tasked with creating a website that would act as a go-between for our client and their distributors, giving them a place to access all the product info, brand rules, and new content to use for marketing material.

Results

With a quick turnaround of less than 3 days I put together a comprehensive brand guidelines document both in English and Spanish for his distributors in Australia and Puerto Rico. I then created a product catalogue to help with pitches to future distribution partners.
The website was designed and developed by me over the next 3 weeks and surpassed client expectations. Allowing us to continue a retainer with the client to create future ad campaigns and run their social media accounts.

General Design

Throughout our contract with Barberian I was tasked with designing many things:

  • A5 catalogue for distributer pitches

  • Product/Value centric PowerPoint presentations

  • Magazine ads

  • Posters

  • billboards

  • Icon family

  • Touching up product photos

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Website

As mentioned the site acted as a go-between for the client and their distributors. This meant that I needed to develop a site that had:

  • CMS product catalogue

  • Detailed product page

  • Company values Page

  • A place to access Design rules

  • Blog page for new marketing material

  • Contact/Inquiry page

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Socials

While most of our social media campaign relied on customer testimonials and storytelling, Other graphics needed to be made to maintain the brand vibe between the video content. This meant making the most of few brand photos and screencaps form the video content.