I'm Bailey Marr,
Packaging Designer
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Packaging Designer
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I'm Bailey Marr,
Packaging Designer
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Packaging Designer
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I'm Bailey Marr,
Packaging Designer
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Packaging Designer
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Some projects
I worked on
recently
Some projects
I worked on
recently
On The House Packaging
For On The House, a company that aims to end period poverty, I created a Packaging system that would allow for OTH to sell ads all over and within the box, while sill maintaining its own brand presence. This meant creating a clear visual distinction between OTH panels and AD panels. Additionally creating a rough layout template for advertisers to follow.
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Pruijn Branding
For Pruijn, A fashion retailer, I created a modern brand that would appeal to middle aged working class women that would prefer buying bundled and curated wardrobes of clothing as opposed to spending time shopping for items individually.
Barberian Website Design/Dev
Designed a distribution website for an Australian hair care product to aid in the marketing of the product to relevant distributors around the world. This website functioned as a place for current distributors to receive brand information and new assets for marketing, and new distributors a place to discover all the available products and contact Barberian.
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LYB Physio Website
For Live your Best Physio I created a website that allowed for Su's clients to easily learn about her practice and enquire about upcoming appointments. Additionally, it focused on being very simple to use for the elderly, with an emphasis on clear interactions, and a website that was easy to navigate on a computer and an iPad.
Barberian Catalogue
For Barberian, an Australian hair care brand, I created an effective brochure to be taken into investor/distributor meetings and distributed among interested parties.
Pruijn Website Design
When Designing Pruijn's website, It was important to keep the use case in mind as unlike a regular e-commerce website, most interactions here had to lead to the purchase of a bundled item. Additionally, the process of purchasing a bundles items with numerous sizing requirements was another issue I enjoyed solving.
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WhipScreen Packaging
For whip screen, a new foaming sunscreen brand, I created a child friendly packaging that could be replicated and used for various up and coming flavours.
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Wang Dynasty Branding
For Wang Dynasty, A Basketball Club, I created a logo that took inspiration form Chinese lettering to create a custom typeface and 3 logo variants that could be adapted for numerous merch uses down the line.
AIHW Socials/Reports
For the Australian Institute of Health and Welfare I was tasked with maintaining their social media page, while also creating a systematic approach for their posts that could be easily replicated. Additionally I was tasked with visualising internal reports.
Mizu Cafe Branding
For Mizu, a cafe in Malaysia, I created both a logo and a mascot, as well as a brand guide, Part of which included this "noodle" method of allowing them to elevate mediocre images into powerful brand recognition online.
Website Design + Development
For this project, I designed and developed a website tailored to pitching Barberian's hair products to distributors. The site included a comprehensive CMS for managing product details, multiple targeted pages highlighting product benefits in a clear and digestible format, a blog, and an interactive live map showing current retail locations.
Packaging
Barefoot Labs and their new product WHIPSCREEN needed a modular packaging design that was simple and child friendly, allowing them to have numerous flavours of foaming sunscreen, without compromising on brand recognisability, this packaging also had to follow strict regulations in order to be approved for in store sales.
Live Your Best Physio
Website Design + Development
This job required me to create a marketing and appointment booking website for a local physiotherapist that would appeal to an older user base, meaning the website had to be as simple to navigate as possible, without the possibility of an unexperienced internet user getting lost.
AIHW
Social Media + Presentations
The Australian Institute of Health and Welfare needed a graphic designer to maintain and expand their social media accounts for a while, this included creating Icons, and repurposing existing icons to stay on brand, as well as creating internal presentations and reports on a daily basis.
Afloat Melbourne
Website Design + Development
Afloat Capri, the floating restaurant on the Yarra river required a website update that moved them away from the shackles of wordpress, This meant designing and developing a website that was easy to navigate and allowed for their team to update regularly with new events.
Lilac Wine Bar
Website Design + Development
The Website for lilac wine was a unique one to design and develop, as I had to design this one to work well within the restrictions of squarespace (as they wanted to have complete and easy control over the content management) without it looking as though it was made on a no-code software.
Website Design + Development
For this project, I designed and developed a website tailored to pitching Barberian's hair products to distributors. The site included a comprehensive CMS for managing product details, multiple targeted pages highlighting product benefits in a clear and digestible format, a blog, and an interactive live map showing current retail locations.
Packaging
Barefoot Labs and their new product WHIPSCREEN needed a modular packaging design that was simple and child friendly, allowing them to have numerous flavours of foaming sunscreen, without compromising on brand recognisability, this packaging also had to follow strict regulations in order to be approved for in store sales.
Live Your Best Physio
Website Design + Development
This job required me to create a marketing and appointment booking website for a local physiotherapist that would appeal to an older user base, meaning the website had to be as simple to navigate as possible, without the possibility of an unexperienced internet user getting lost.
AIHW
Social Media + Presentations
The Australian Institute of Health and Welfare needed a graphic designer to maintain and expand their social media accounts for a while, this included creating Icons, and repurposing existing icons to stay on brand, as well as creating internal presentations and reports on a daily basis.
Afloat Melbourne
Website Design + Development
Afloat Capri, the floating restaurant on the Yarra river required a website update that moved them away from the shackles of wordpress, This meant designing and developing a website that was easy to navigate and allowed for their team to update regularly with new events.
Lilac Wine Bar
Website Design + Development
The Website for lilac wine was a unique one to design and develop, as I had to design this one to work well within the restrictions of squarespace (as they wanted to have complete and easy control over the content management) without it looking as though it was made on a no-code software.
What my past
employers have
said about me
What my past
employers have
said about me

"Bailey’s contribution to Craate Creative was immense. From joining the team as a junior designer Bailey quickly adapted to a modular role in a small agency working across branding, web design and development, print and beyond. Bailey brings exceptional creative thinking paired with technical agility and a willingness to learn. This makes Bailey a shapeshifting powerhouse ready to be applied to an array of creative problems, and is geared to solutions."

Cesar Rodrigues
Founding Executive Director @ Craate Creative

"Bailey’s contribution to Craate Creative was immense. From joining the team as a junior designer Bailey quickly adapted to a modular role in a small agency working across branding, web design and development, print and beyond. Bailey brings exceptional creative thinking paired with technical agility and a willingness to learn. This makes Bailey a shapeshifting powerhouse ready to be applied to an array of creative problems, and is geared to solutions."

Cesar Rodrigues
Founding Executive Director @ Craate Creative

"It's rare to find an young designer who "just gets it". Bailey is an incredibly talented individual with a highly adaptable creative skillset. We hired Bailey as an introductory position which was very quickly outgrown to become our lead designer. Highly recommend Bailey."

Ryan Hayward
Founder @ Insert Frame

"It's rare to find an young designer who "just gets it". Bailey is an incredibly talented individual with a highly adaptable creative skillset. We hired Bailey as an introductory position which was very quickly outgrown to become our lead designer. Highly recommend Bailey."

Ryan Hayward
Founder @ Insert Frame
More In Depth
Case Studies
More In Depth
Case Studies
Gallery of
Design Work
Gallery of
Design Work



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